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Post by account_disabled on Mar 5, 2024 22:41:29 GMT -5
As the summer months come to a close, students and parents alike begin to focus their attention on a very important business event: back to school. Do you already have your online store ready to provide all the essential material for school that both children and young people need at school and university? This article will help you understand the dynamics and trends that characterize this seasonal e-commerce event in order to get the most out of it. Keep reading to learn contrasted data and perspectives on the impact of back to school on sales in different product categories on marketplaces. calendar is download[Download your free copy of the 2024 e-commerce calendar] Offline school, online shopping After many very difficult months of remote schooling imposed by the COVID-19 pandemic, students around the world were finally able to return to their school classrooms. Perhaps that is one of the reasons that explains the unprecedented spending expected for 2023 for the return to school. What is back to school shopping? It is the usual practice to buy basic school supplies at the end of summer to begin preparing for the new academic year.
Both parents and the students themselves participate in it, whether they are younger or older, such as those who go to university. According to the National Retail Federation (NRF): Back-to-school spending in 2023 expected to Paraguay Mobile Number List reach $41.5 billion And back-to-college spending in 2023 is also expected to reach $94 billion. We are talking about figures that are unprecedented and that break the records of the previous year. An increase in average spending is also expected in 2023: Up to $890.07 per child from primary to secondary school And up to $1,366.95 per college student Of course, while the days of remote school are now a thing of the past, online shopping is here to stay. And, even if students return to schools and universities in real life, many purchases related to all this will be made online. Because? Because the pandemic has permanently affected consumer habits. Once shoppers experienced the luxury of being able to shop for anything from the comfort of their own couch 24/7 , their shopping routine was changed forever.
According to Deloitte's Global Consumer Pulse Survey, at least 30 to 40% of consumers who used online channels the most during the pandemic stated that they would continue to do so after all lockdowns have ended. And so they are doing it. The role of technology in education and back-to-school shopping In recent years, technology has played an increasingly important role in the back-to-school shopping season. As educational institutions have integrated digital tools and distance learning options, demand for laptops, tablets and other technological devices has skyrocketed. Students, teachers and parents are looking for reliable devices that facilitate learning, collaboration and productivity inside and outside the classroom. However, the modern online marketplace has also transformed the back-to-school shopping experience, offering convenience, variety and competitive prices. Online retailers can now reach a much broader audience than those in local markets, allowing them to connect with students and parents in different geographic regions.
Both parents and the students themselves participate in it, whether they are younger or older, such as those who go to university. According to the National Retail Federation (NRF): Back-to-school spending in 2023 expected to Paraguay Mobile Number List reach $41.5 billion And back-to-college spending in 2023 is also expected to reach $94 billion. We are talking about figures that are unprecedented and that break the records of the previous year. An increase in average spending is also expected in 2023: Up to $890.07 per child from primary to secondary school And up to $1,366.95 per college student Of course, while the days of remote school are now a thing of the past, online shopping is here to stay. And, even if students return to schools and universities in real life, many purchases related to all this will be made online. Because? Because the pandemic has permanently affected consumer habits. Once shoppers experienced the luxury of being able to shop for anything from the comfort of their own couch 24/7 , their shopping routine was changed forever.
According to Deloitte's Global Consumer Pulse Survey, at least 30 to 40% of consumers who used online channels the most during the pandemic stated that they would continue to do so after all lockdowns have ended. And so they are doing it. The role of technology in education and back-to-school shopping In recent years, technology has played an increasingly important role in the back-to-school shopping season. As educational institutions have integrated digital tools and distance learning options, demand for laptops, tablets and other technological devices has skyrocketed. Students, teachers and parents are looking for reliable devices that facilitate learning, collaboration and productivity inside and outside the classroom. However, the modern online marketplace has also transformed the back-to-school shopping experience, offering convenience, variety and competitive prices. Online retailers can now reach a much broader audience than those in local markets, allowing them to connect with students and parents in different geographic regions.